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Magic formula investing : ウィキペディア英語版 | Magic formula investing Magic formula investing is a term referring to an investment technique outlined by Joel Greenblatt that uses the principles of value investing. ==Methodology== Greenblatt suggests purchasing 30 "good companies": cheap stocks with a high earnings yield and a high return on capital. He touts the success of his magic formula in his book 'The Little Book that Beats the Market ', Joel Greenblatt ISBN 0-471-73306-7, citing that it does in fact beat the S&P 500 96% of the time, and has averaged a 17-year annual return of 30.8%〔Zen, Brian and Hamai, Garrett. "(Joel Greenblatt Speaking at NYSSA )". December 28, 2005.〕
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